How long should a marketing video be. The ideal duration of a marketing video is contingent upon its context, i.e., it ought to be proportional to the industry, the channel hosting the video, its positioning within the sales and marketing funnel, and the intended usage of the video.
Consider, as a general rule, the following:
This two to four-minute video discusses the culture of the company.
30 to 90 seconds of sales video
30-to-60 seconds for the video on the homepage
A 30- to 60-second landing page video
60–90 seconds for the video explanation
Two to four minute video testimonial, 30 to 4 5 seconds of email video
A significant majority of customers (95%) hold the belief that videos ought to be no longer than two minutes.
Furthermore, nearly two-thirds of these consumers exhibit a preference for videos that are no longer than sixty seconds.
However, the quantity of time a marketing video ought to be is contingent upon its genre and intended audience. Prior to deciding on a video duration, you should strongly consider the intended audience and use case.
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How long should a video be on YouTube
The ideal length of a YouTube video varies depending on the type of content and the intended audience. The mean time length of a YouTube video, according to a survey, is 11.7 minutes.
Notwithstanding this, the video’s genre and intended audience dictate this. Consider, as a general rule, the following:
5–20 minute duration; instructional videos
5 to 10 minutes are short. Product assessments
15 to 20 seconds for vlogs
Between four and twenty minutes – Videos for education
10 to 15 minutes of amusing videos
Videos that are overly long risk monotonizing their viewers, whereas those that are too short risk failing to provide sufficient information.
On the contrary, videos that surpass a duration of 10 minutes and are characterized by value, interest, and a devoted audience tend to perform more favorably. The performance of shorter videos (between 7 and 15 minutes) is generally superior.
It is imperative to bear in mind that the duration of a video port should be determined by the requirements and interests of the audience. Prior to deciding on a video duration, you should strongly consider the intended audience and use case.
recommended video length for Facebook ads
The recommended duration for Facebook video advertisements depends on the context and content. In-stream video ads on Facebook are limited to 5 seconds.
For solitary ads in the News Feed, Facebook also recommends creating ads that are 1 to 5 seconds long. Nevertheless, the duration of the video ought to be determined by the quality and pertinence of the information presented to the viewer.
The following fundamental guidelines pertain to various types of Facebook video ads:
In-stream video ads lasting 5 to 15 seconds
News Feed advertisements typically last between 1 to 5 seconds.
240-minute duration restriction for Facebook Marketplace ads
Ad duration for Facebook Stories: 1 to 5 seconds
Between one and one hundred twenty seconds are allowed for Instagram Stories ads.
- Instagram Feed ads can last anywhere between one and one hundred twenty seconds.
Instagram Explore ads last from one to one hundred twenty seconds.
It is critical to recall that shorter videos are generally more entertaining on mobile devices. Prior to deciding on a video duration, you should strongly consider the intended audience and use case.
Ideal video length for Instagram
The ideal length of an Instagram video depends on the type of content and the target audience. According to Adobe, the maximum length for an Instagram video is 60 seconds. However, the ideal length of a video varies depending on the video’s genre and audience. Here are some general guidelines:
- Instagram feed videos: 3 seconds to 1 hour
- Instagram Stories: 15 seconds
- Instagram Reels: 15 to 30 seconds
- Instagram Live: Up to 4 hours
Videos that are too long may lose viewers’ attention, while videos that are too short may not provide enough value or information ¹. Therefore, it’s best to consider the specific use case and audience before deciding on the length of the video.
It’s important to note that shorter videos are usually more engaging on mobile ³. Therefore, it’s best to consider the specific use case and audience before deciding on the length of the video.
Average tiktok video length 2023
According to a survey, the average length of a TikTok video in 2023 is 34 seconds for accounts with up to 500 views ³. However, the ideal length of a TikTok video varies depending on the content’s genre and audience. Here are some general guidelines:
- TikTok videos: 15 to 60 seconds
- TikTok ads: 5 to 15 seconds
It’s important to note that shorter videos are usually more engaging on mobile ¹. Therefore, it’s best to consider the specific use case and audience before deciding on the length of the video.
Ideal video length for LinkedIn
The ideal length of a LinkedIn video depends on the type of content and the target audience. According to LinkedIn, the maximum length for a native video is 10 minutes. However, the ideal length of a video varies depending on the video’s genre and audience. Here are some general guidelines:
- Brand awareness and consideration: A video under 30 seconds has a 200% lift in completion rates.
- Top-of-funnel awareness content and ads: Less than 30 seconds.
- LinkedIn video ads: Three seconds to 30 minutes. Most successful video ads are less than 15 seconds long.
- LinkedIn Stories: Up to 20 seconds.
- LinkedIn Live: Up to 4 hours.
It’s important to note that shorter videos are usually more engaging on mobile. Therefore, it’s best to consider the specific use case and audience before deciding on the length of the video.
